| The One for One movement is a shift from the traditional ways of doing business. Your typical buyer-seller relationship is expanded to include societal considerations as well. It is an active choice of the buyer and seller to engage in a transaction that benefits more than just themselves. This business model is not direct charity. It represents something much more powerful, something much more sustainable. It transforms the traditional approach to buying by adding a new component. Not only does the consumer get a great product, but they also get the psychological satisfaction of knowing their purchasing decision benefitted others as well. And it allows the producer to know that they have conducted business in a socially responsible way. Here at Bodoblankets.com, we are committed to doing business in just such a fashion. Our high product standards are matched by (1) our commitment to sustaining and creating jobs in the USA, (2) promoting charitable giving and (3) doing so in as environmentally friendly way as we can. By leveraging off the purchasing power of consumers, more blankets can be delivered to those in need and at a faster pace. |